Creating growth for your B2B SME
Spoon Marketing is a specialist B2B consultancy specifically for SME’s. We primarily work with those businesses with no in-house marketing resource or those who might have junior resource who needs support. Working on a specific project or as your virtual Head of Marketing, we’ll feed you growth…
Email marketing is still a very effective channel, the added bonus of marketing automation platforms allows for greater personalisation of content.
Events
Another big tool in the B2B marketing kitbag is events. Second only to digital channels, in-person events offer huge opportunities to engage with key prospects and clients on a more personal level.
Strategy
After a detailed review of your business, its markets, customers and competitors, developing a strategic marketing plan that helps you grow and meet your future goals is vital. This often covers value proposition, target markets, best routes to market, channels, budgets and resourcing and measuring for success.
Content
The cornerstone of marketing, content is the key ingredient for engaging prospects, nurturing them until the times right, as well as retaining existing clients. Having an effective content strategy helps to demonstrate who you are and the expertise you bring to your industry.
Lead Generation
We’ll help you attract, nurture and convert prospects into clients. By reviewing your current lead generation processes, we’ll suggest changes and implement new approaches to help you reach your goals.
Social Media
Platforms like LinkedIn have become incredibly powerful tools in the world of B2B. The ability to target prospects with specific engaging content, to keep your business front of mind can certainly pay off.
Web
What was once just an online brochure, todays B2B websites need to be so much more. They are now the modern-day shop window, marketing platform, content library and social hub.
Branding
A strong brand is essential, be it corporate, product or service. We’ll work with you to analyse and recommend brand strategies that help improve awareness and increase value.
Public Relations
Great PR isn't always about getting media coverage, it's about reaching the right people for your business. Having a PR plan in place that integrates with your other activities is also key for a consistent approach.
Virtual Head of Marketing package
For many SME’s, having full-time senior marketing resource can be considered a luxury. Yet, to enable growth these skills are incredibly important to a business. The more cost-effective option is to use a virtual Head of Marketing. This enables you to tap into key strategic insights as well as taking a hands-on approach tackling specific marketing projects, helping to reach your business goals. This approach works well when you’ve either got no marketing resource or need support and guidence for your junior in-house team.